Customer relationship management (CRM) is an approach to manage a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.

One important aspect of the CRM approach is the systems of CRM that compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. Through the CRM approach and the systems used to facilitate it, businesses learn more about their target audiences and how to best cater to their needs.

Entek solutions can help clients with management of the existing CRM applications as well as help them with new implementations. Top CRMs available in the market where our consultants can help are SAP AG, Oracle, Salesforce.com CRM, Microsoft Dynamics CRM and others.